The three books coauthored by Stan Rapp and Thomas L. Collins - MaxiMarketing, The Great Marketing Turnaround, and Beyond MaxiMarketing: Success Secrets of the MaxiMarketing Winners - spotlighted the revolutionary shift from mass marketing to the new individualized marketing. In various editions, more than 350,000 copies have influenced a new generation of marketers around the world. Now, 10 years after the appearance of MaxiMarketing, the first book to predict the marketing landscape of the '90s, The New MaxiMarketing is ...
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The three books coauthored by Stan Rapp and Thomas L. Collins - MaxiMarketing, The Great Marketing Turnaround, and Beyond MaxiMarketing: Success Secrets of the MaxiMarketing Winners - spotlighted the revolutionary shift from mass marketing to the new individualized marketing. In various editions, more than 350,000 copies have influenced a new generation of marketers around the world. Now, 10 years after the appearance of MaxiMarketing, the first book to predict the marketing landscape of the '90s, The New MaxiMarketing is here. The authors have produced a timely, totally revised guide to what works and what doesn't work in the Information Economy - not only in America but for large and small companies worldwide. To address how far we have come in the decade since MaxiMarketing first appeared, the authors have rethought, refined, modified, and added to their entire system. The New MaxiMarketing is fresh and contemporary - looking at where marketing has been, where it is now, and where it is going in the electronic marketplace of tomorrow. It provides practical guidance for transforming your advertising, promotion, and marketing strategy to take advantage of today's instantaneous communication and unlimited access to information. Pooling their decades of experience on the firing line, the authors illustrate with scores of examples what matters most in marketing today. They take you step by step from maximized target selection to maximized advertising impact, maximized promotion results, maximized prospect involvement, and maximized customer cultivation. Plus, you'll discover where it's all heading - from the pros and cons of marketing on Internet websites to making the most of CD-ROMs,videocassettes-by-mail, electronic couponing, Faxback, and new applications of traditional media.
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Add this copy of The New Maximarketing to cart. $2.96, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1996 by McGraw-Hill Companies.
Add this copy of The New Maximarketing to cart. $2.96, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1996 by McGraw-Hill Companies.
Add this copy of The New Maximarketing to cart. $2.99, very good condition, Sold by Clerical Plus rated 5.0 out of 5 stars, ships from Shelton, CT, UNITED STATES, published 1996 by McGraw-Hill Companies.
Add this copy of The New Maximarketing to cart. $5.08, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1996 by McGraw-Hill Companies.
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Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of The New Maximarketing to cart. $6.00, good condition, Sold by Best and Fastest Books rated 5.0 out of 5 stars, ships from Wantage, NJ, UNITED STATES, published 1999 by McGraw-Hill Companies.
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Good solid copy, mild to moderate reading/age wear, no DJ if issued, may have some light markings or exowner inscription. We take great pride in accurately describing the condition of our books and media, ship within 48 hours, and offer a 100% money back guarantee. Customers purchasing more than one item from us may be entitled to a shipping discount.
Add this copy of The New Maximarketing to cart. $13.35, good condition, Sold by Open Books Ltd rated 4.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 1999 by Mcgraw-Hill.
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Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Add this copy of The New Maximarketing to cart. $14.99, new condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 1995 by McGraw-Hill.
Add this copy of The New Maximarketing: New Direction in Advertising, to cart. $16.53, good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 1995 by McGraw-Hill Inc., US.
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Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover.
Add this copy of The New Maximarketing to cart. $17.77, fair condition, Sold by Ladylisabooks rated 4.0 out of 5 stars, ships from Chester, , UNITED KINGDOM, published 1995 by McGraw-Hill.
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Used: Acceptable. Size: 9.3 x 6.4 x 1.3 inches; The new MaxiMarketing-set to revolutionize marketing all over again. MaxiMarketing was the most influential marketing breakthrough of the 80's and the groundbreaking book was a huge best-seller in 11 languages. Now, in The New MaxiMarketing, marketing legends Stan Rapp and Thomas L. Collins rethink and refine their original concept of one-to-one marketing for the 90's, showing you what works and what doesn't in today's Information Economy-the secrets of successful marketing in cyberspace-new one-to-one marketing strategies-the pros and cons of marketing on Internet s-how to use CD-ROMs, electronic couponing, videotapes-by-mail, Faxback, and new applications of traditional media-how to target the right prospects-how to avoid pitfalls of no-brain advertising-and much more. You also get a completely revised version of the universal MaxiMarketing model, with updated case histories of the new Maximarketing in action. 0-07-052033-X. Hardback with dustjacket-1995-good condition--used books, secondhand books, for sale, out of print books, hard to find books, second-hand books, college books, student books, nonfiction, first editions, exlibrary books sold, signed copies, non-fiction books delivered world wide. Isbn 007052033X.
Add this copy of The New Maximarketing to cart. $25.65, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1999 by The McGraw-Hill Company.
