With the inclusion of an in-depth discussion of the role of the Internet on research, this comprehensive text covers marketing research issues. Intended for undergraduates, it emphasizes total quality management and global marketing research.
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With the inclusion of an in-depth discussion of the role of the Internet on research, this comprehensive text covers marketing research issues. Intended for undergraduates, it emphasizes total quality management and global marketing research.
Read Less
Add this copy of Exploring Marketing Research (the Dryden Press Series to cart. $2.58, poor condition, Sold by The Book Cellar rated 4.0 out of 5 stars, ships from Nashua, NH, UNITED STATES, published 1996 by Dryden Pr.
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Seller's Description:
Poor. Size: 1x8x10; Has heavy highlighting, underlining and/or writing, shelf wear, corner wear, . CD-ROM or supplement may not be included. The book is still a good reading copy. A portion of your purchase of this book will be donated to non-profit organizations. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Add this copy of Exploring Marketing Research (the Dryden Press Series to cart. $4.00, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1996 by Dryden Press.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Exploring Marketing Research (the Dryden Press Series to cart. $5.00, fair condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1996 by Dryden Press.
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Seller's Description:
Fair. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
