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The Jolt Effect: How High Performers Overcome Customer Indecision

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The Jolt Effect: How High Performers Overcome Customer Indecision - Dixon, Matthew, and McKenna, Ted
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"Matthew Dixon, coauthor of The Challenger Sale, offers a new approach to overcoming customer indecision and closing more sales. He and coauthor Ted McKenna apply research to the problem of customer indecision, and offer a new approach that turns the conventional wisdom on its head. Drawing on a new study of more than two and a half million sales conversations from across industry, they reveal that only by addressing the customer's fear of failure can a salesperson get indecisive buyers to go from verbally committing to ...

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The Jolt Effect: How High Performers Overcome Customer Indecision 2022, Portfolio

ISBN-13: 9780593538104

Hardcover