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The Challenger Sale: How To Take Control of the Customer Conversation

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The Challenger Sale: How To Take Control of the Customer Conversation - Dixon, Matthew, and Adamson, Brent
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Brought to you by Penguin. THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. Their conclusion? The best salespeople ...

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The Challenger Sale: How To Take Control of the Customer Conversation 2013, Portfolio Penguin, London

ISBN-13: 9780670922857

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