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The Challenger Sale: How To Take Control of the Customer Conversation - Dixon, Matthew, and Adamson, Brent
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THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. Their conclusion? The best salespeople don't just build ...

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The Challenger Sale: How To Take Control of the Customer Conversation 2013, Portfolio Penguin, London

ISBN-13: 9780670922857

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