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The Butterfly Customer: Capturing the Loyalty of Today's Elusive Consumer

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The Butterfly Customer: Capturing the Loyalty of Today's Elusive Consumer - O'Dell, Susan M, and Pajunen, Joan A
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The Butterfly Customer: Capturing the Loyalty of Today's Elusive Consumer 2000, John Wiley & Sons, Toronto, Canada

ISBN-13: 9780471645184

Revised edition

Trade paperback