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Strategic Marketing Problems: Cases and Comments: International Edition

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Strategic Marketing Problems: Cases and Comments: International Edition - Kerin, Roger, and Peterson, Robert
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For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they???ve learned. The twelfth edition of Strategic Marketing Problems: Cases ...

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Strategic Marketing Problems: Cases and Comments: International Edition 2009, Pearson, Upper Saddle River

ISBN-13: 9780132465496

12th edition

Paperback

Strategic Marketing Problems: Cases and Comments: International Edition 2008, Pearson, Upper Saddle River

ISBN-13: 9780132335713

11th edition

Paperback