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Looseleaf for Marketing: The Core

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Looseleaf for Marketing: The Core - Kerin, Roger, and Hartley, Steven
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Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors' commitment to engagement , leadership , and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank ...

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Looseleaf for Marketing: The Core 2019, McGraw-Hill Companies

ISBN-13: 9781260088861

8th edition

Loose-leaf