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Strategic Marketing Problems: International Edition

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Strategic Marketing Problems: International Edition - Kerin, Roger, and Peterson, Robert
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For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. This edition features a new chapter on chapter on marketing ...

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Strategic Marketing Problems: International Edition 2012, Pearson Education Limited, Harlow

ISBN-13: 9780273768944

13th edition

Paperback