This book explores a marketing and retailing idea that is as old as commerce itself and yet as new as tomorrow. The marketing leaders of our time explain the evolution of the servicescape as the transformation of the traditional selling environment from space to place, and from place to product. Servicescapes: The Concept of Place in Contemporary Markets analyzes contemporary developments in retail marketing around the world. Based on the experience and insight of the leading retailing and marketing experts of our time, ...
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This book explores a marketing and retailing idea that is as old as commerce itself and yet as new as tomorrow. The marketing leaders of our time explain the evolution of the servicescape as the transformation of the traditional selling environment from space to place, and from place to product. Servicescapes: The Concept of Place in Contemporary Markets analyzes contemporary developments in retail marketing around the world. Based on the experience and insight of the leading retailing and marketing experts of our time, Servicescapes points the way to the new markets and marketing environments of tomorrow. Its ideas will fuel the strategies and tactics of the marketplace in the new millennium.
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Add this copy of Servicescapes: the Concept of Place in Contemporary to cart. $32.14, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by Ntc Business Books.
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Add this copy of Servicescapes: the Concept of Place in Contemporary to cart. $51.18, new condition, Sold by Chidoc5 Rare Books rated 2.0 out of 5 stars, ships from Highland Park, IL, UNITED STATES, published 1998 by Ntc Business Books.
Add this copy of Servicescapes: the Concept of Place in Contemporary to cart. $83.00, new condition, Sold by Library Market rated 5.0 out of 5 stars, ships from Waynesville, OH, UNITED STATES, published 1998 by Ntc Business Books.
