Based upon 20 years of research on the meaning, causes and consequences of consumer satisfaction, this text covers all psychological aspects of satisfaction formation applicable to all consumables - product or service and also reviews current research in this area of study.
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Based upon 20 years of research on the meaning, causes and consequences of consumer satisfaction, this text covers all psychological aspects of satisfaction formation applicable to all consumables - product or service and also reviews current research in this area of study.
Read Less
Add this copy of Satisfaction: a Behavioral Perspective on the Consumer to cart. $38.56, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1996 by McGraw-Hill College.
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Add this copy of Satisfaction: a Behavioral Perspective on the Consumer to cart. $39.10, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by McGraw-Hill Companies.
Add this copy of Satisfaction: a Behavioral Perspective on the Consumer to cart. $39.10, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1997 by McGraw-Hill Companies.
