The development of Relationship Marketing (RM) and Customer Relationship Management (CRM) has forced a change in thinking among marketers about the meaning of marketing and its role and function within an organisation. One such change is the way in which organisations relate to their customers. Organisations today need to adopt a more focused approach to interacting with customers while also developing clear strategies for building relationships not only with these customers but with all stakeholders.
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The development of Relationship Marketing (RM) and Customer Relationship Management (CRM) has forced a change in thinking among marketers about the meaning of marketing and its role and function within an organisation. One such change is the way in which organisations relate to their customers. Organisations today need to adopt a more focused approach to interacting with customers while also developing clear strategies for building relationships not only with these customers but with all stakeholders.
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Add this copy of Relationship Marketing and Customer Relationship to cart. $64.00, very good condition, Sold by Chapter 1 Books rated 5.0 out of 5 stars, ships from Johannesburg, SOUTH AFRICA, published 2015 by Juta Legal and Academic Publishers.
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Seller's Description:
Very Good. Size: 9x6x0; 3rd edition, reprinted 2015. Publication of 270 pages. The wraps are a little shelf rubbed. There are minor pencil annotations within the book, the text is bright and clear. The binding is excellent. GK.
Add this copy of Relationship Marketing and Customer Relationship to cart. $64.00, very good condition, Sold by Chapter 1 Books rated 5.0 out of 5 stars, ships from Johannesburg, SOUTH AFRICA, published 2013 by Juta Academic.
