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Meeting of the Minds - Barabba, Vincent P
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Vincent Barabba provides a practical blueprint for creating dynamic, market-based decision-making mechanisms that lead to competitive advantage. Drawing on his 30 years of experience, Barabba demonstrates that when companies use systems thinking to view customers and the market as an extension of the firm, they achieve a meeting of the minds--creating value for customer, community, and enterprise.

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Meeting of the Minds 1995, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875845777

Hardcover