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Measurement in Marketing - Malhotra, Naresh K, and Baumgartner, Hans (Editor), and Weijters, Bert (Editor)
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Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.

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Measurement in Marketing 2022, Emerald Publishing Limited, Bingley

ISBN-13: 9781800436312

Hardcover