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Review of Marketing Research - Malhotra, Naresh K, Dr. (Editor)
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Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to ...

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Review of Marketing Research 2013, Emerald Group Publishing, Bingley

ISBN-13: 9781781907603

Hardcover

Review of Marketing Research 2010, Emerald Group Publishing, Bingley

ISBN-13: 9780857244758

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Review of Marketing Research 2009, Emerald Group Publishing, Bingley

ISBN-13: 9780765621276

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Review of Marketing Research 2008, Emerald Group Publishing, Bingley

ISBN-13: 9780765620927

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Review of Marketing Research 2008, Emerald Group Publishing, Bingley

ISBN-13: 9780765621252

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Review of Marketing Research 2007, Emerald Group Publishing, Bingley

ISBN-13: 9780765613066

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Review of Marketing Research 2005, Emerald Group Publishing, Bingley

ISBN-13: 9780765613059

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Review of Marketing Research 2004, Emerald Group Publishing, Bingley

ISBN-13: 9780765613042

Hardcover