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Artificial Intelligence in Marketing - Malhotra, Naresh K, and Sudhir, K (Editor), and Toubia, Olivier (Editor)
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Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).

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Artificial Intelligence in Marketing 2023, Emerald Publishing Limited, Bingley

ISBN-13: 9781802628760

Hardcover