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Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

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Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever - Fromm, Jeff, and Garton, Christie
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Your core customer base is about to be made up of the generation you don't understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind?

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    • Title: Marketing to Millennials by Jeff Fromm; Christie Garton
    • Publisher: AMACOM (American Management Association)
    • Print ISBN: 9780814433225, 0814433227
    • eText ISBN: 9780814433232
    • Edition: 2013 1st edition
    • Format: EPUB eBook
    $7.99
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