Marketing Strategy is a concise and flexible text that that can be used in conjunction with case studies or supplementary readings in project-based marketing strategy courses. The emphasis on strategic decision-making is a key strength of this text. Students are helped to integrate their knowledge of marketing phenomena within the broader competitive framework of the strategic and tactical decisions that marketers and managers make every day. The latest new-economy developments have been included and a series of new case ...
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Marketing Strategy is a concise and flexible text that that can be used in conjunction with case studies or supplementary readings in project-based marketing strategy courses. The emphasis on strategic decision-making is a key strength of this text. Students are helped to integrate their knowledge of marketing phenomena within the broader competitive framework of the strategic and tactical decisions that marketers and managers make every day. The latest new-economy developments have been included and a series of new case studies from dynamic Australian and New Zealand businesses incorporated for applied study. Marketing Strategy assumes the reader is already familiar with the basics of buyer behaviour, the four Ps, and other marketing fundamentals. With extensive content on four key trends - entrepreneurial companies, the growth in international trade, internet advertising and marketing metrics - this title is a perfect match for modern strategic marketing courses.
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Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $31.01, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by McGraw-Hill/Irwin.
Add this copy of Marketing Strategy: a Decision Focused Approach to cart. $31.90, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by McGraw-Hill/Irwin.
Add this copy of Marketing Strategy: a Decision Focused Approach to cart. $32.66, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by McGraw-Hill/Irwin.
Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $36.33, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by McGraw-Hill.
Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $38.62, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by McGraw-Hill Higher Education.
Add this copy of Marketing Strategy: a Decision Focused Approach to cart. $50.64, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by McGraw-Hill/Irwin.
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Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $74.55, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by McGraw Hill.
Add this copy of Marketing Strategy: a Decision Focused Approach to cart. $82.48, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by McGraw-Hill/Irwin.
