"Carl McDaniel and Roger Gates have been teaching and writing about marketing research for a number of decades. More importantly, Roger Gates has been on the front lines of conducting marketing research for over forty years. Recently, he sold his company, DSS Research, to a large private equity firm. DSS Research specializes in health care analytics and research. The company has over 125 full-time employees and 200 part-time workers. This is the only marketing research text co-authored by a full-time market researcher. He ...
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"Carl McDaniel and Roger Gates have been teaching and writing about marketing research for a number of decades. More importantly, Roger Gates has been on the front lines of conducting marketing research for over forty years. Recently, he sold his company, DSS Research, to a large private equity firm. DSS Research specializes in health care analytics and research. The company has over 125 full-time employees and 200 part-time workers. This is the only marketing research text co-authored by a full-time market researcher. He fully understands the difference between theory and practice. We are in a major period of transformation in the field of marketing research. New technologies are providing insights for executives like never before. Yet, traditional online and offline qualitative and quantitative research will continue to play a major role in delivering marketing insights. Market researchers, in one recent study, felt that they provide a unique skill set that enables them to understand the customer. This, they claim, gives them the ability to solve business problems using marketing research. New technology will only enhance researchers' abilities."--
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Add this copy of Marketing Research to cart. $2.50, fair condition, Sold by Aspen Book Company rated 5.0 out of 5 stars, ships from Denver, CO, UNITED STATES, published 2011 by Wiley.
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Fair. It's been through some chapters of life! Expect visible wear-creases notes highlights maybe even a splash of water here and there. Perfect for readers who love a book with history.
Add this copy of Marketing Research [With Access Code] to cart. $2.93, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2011 by John Wiley & Sons.
Add this copy of Marketing Research [With Access Code] to cart. $2.93, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2011 by John Wiley & Sons.
Add this copy of Marketing Research [With Access Code] to cart. $2.93, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2011 by John Wiley & Sons.
Add this copy of Marketing Research [With Access Code] to cart. $2.93, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2011 by John Wiley & Sons.
Add this copy of Marketing Research to cart. $2.95, fair condition, Sold by Goodwill rated 4.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2011 by John Wiley & Sons Inc.
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Fair. There are tears on paperback. Cover/Case has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included.
Add this copy of Marketing Research to cart. $3.00, good condition, Sold by ZBK Books rated 4.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2014 by Wiley.
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Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping.
Add this copy of Marketing Research [With Cdrom] to cart. $3.98, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2009 by John Wiley & Sons.
Add this copy of Marketing Research to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2014 by Wiley.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Marketing Research, 6th to cart. $5.00, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2005 by John Wiley & Sons, Inc.
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Very Good Condition. The text has marking/highlighting. Still in very nice condition. Binding is tight and pages are nice. No CD. 617 pages. Multiple copies available this title. Quantity Available: 2. Shipped Weight: 1-2 kilos. ISBN: 0471455199. ISBN/EAN: 9780471455196. Pictures of this item not already displayed here available upon request. Inventory No: 1561021321.
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