This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to ...
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This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business.
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Add this copy of Consumer Behavior to cart. $14.25, fair condition, Sold by Omega Books and More rated 5.0 out of 5 stars, ships from Springdale, AR, UNITED STATES, published 2020 by South-Western College Publishing.
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Fair. **PLEASE READ** There is a significant bend on the cover of this book! ! **PLEASE READ** Some pages have folds, wrinkles, and/or rips. FAST shipping, FREE tracking, and GREAT customer service! We also offer EXPEDITED and TWO DAY shipping options on qualifying orders.
Add this copy of Consumer Behavior to cart. $21.99, good condition, Sold by Ombria Books rated 5.0 out of 5 stars, ships from Chatsworth, GA, UNITED STATES, published 2020 by South-Western College Publishing.
Add this copy of Consumer Behavior to cart. $65.19, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2020 by Cengage Learning.
Add this copy of Consumer Behavior to cart. $3.68, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2014 by Cengage Learning.
Add this copy of Consumer Behavior to cart. $3.68, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2014 by Cengage Learning.
Add this copy of Consumer Behavior to cart. $3.68, fair condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2014 by Cengage Learning.
Add this copy of Consumer Behavior to cart. $8.05, very good condition, Sold by Collegebooksdirect rated 4.0 out of 5 stars, ships from Greenville, TX, UNITED STATES, published 2014 by Cengage Learning.
Add this copy of Consumer Behavior to cart. $8.49, fair condition, Sold by BooksRun rated 5.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2014 by Cengage Learning.
Add this copy of Consumer Behavior to cart. $8.72, good condition, Sold by Omega Books and More rated 5.0 out of 5 stars, ships from Springdale, AR, UNITED STATES, published 2014 by Cengage Learning.
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Good. **PLEASE READ** There is a rip on the cover of this book. FAST shipping, FREE tracking, and GREAT customer service! We also offer EXPEDITED and TWO DAY shipping options on qualifying orders.
Add this copy of Consumer Behavior to cart. $8.72, fair condition, Sold by Omega Books and More rated 5.0 out of 5 stars, ships from Springdale, AR, UNITED STATES, published 2014 by Cengage Learning.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. **PLEASE READ** There is a rip on the cover of this book. Book has water/liquid damage but is still a usable copy. FAST shipping, FREE tracking, and GREAT customer service! We also offer EXPEDITED and TWO DAY shipping options on qualifying orders.