This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a marketing research project, from the intial formation of the research questions to the final presentation of the project.
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This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a marketing research project, from the intial formation of the research questions to the final presentation of the project.
Read Less
Add this copy of Marketing Research: a Problem-Solving Approach to cart. $65.73, new condition, Sold by Opa! Books rated 5.0 out of 5 stars, ships from Carson City, NV, UNITED STATES, published 1998 by McGraw-Hill College.
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New. New Inside and Outside. Includes a sealed floppy disk. Clean and crisp! No markings! You will be pleased. Excellent book! ( z1s130A ) Some very minor shelf wear on cover. ** Fast Shipping! **
Add this copy of Marketing Research: a Problem-Solving Approach to cart. $65.73, new condition, Sold by Cronus Books rated 5.0 out of 5 stars, ships from Carson City, NV, UNITED STATES, published 1998 by McGraw-Hill College.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. New Inside and Outside. Includes a sealed floppy disk. Clean and crisp! No markings! You will be pleased. Excellent book! ( z1s130A ) Some very minor shelf wear on cover. ** Fast Shipping! **
