Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers

Unique in its approach, this book focuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). By focusing on the VOM, organizations can empower Six Sigma and Lean initiatives with a source of information that expands one's view of the marketplace. Read More

Unique in its approach, this book focuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). By focusing on the VOM, organizations can empower Six Sigma and Lean initiatives with a source of information that expands one's view of the marketplace. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $35.73 (Expires Dec 15, 2024) 365 Day Rental: $42.22 (Expires Jun 18, 2025) Buy eBook Lifetime Access: $64.95 Title: Listening to the Voice of the Market by R. Eric Reidenbach Publisher: Taylor & Francis Print ISBN: 9781420093308, 1420093304 eText ISBN: 9781420093315 Edition: 2009 1st edition Format: PDF eBook	$35.73 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ