An ingredient brand is a component of a product that has its own brand identity. This book explains how ingredient branding works and how brand managers can successfully improve the performance of component marketing.
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An ingredient brand is a component of a product that has its own brand identity. This book explains how ingredient branding works and how brand managers can successfully improve the performance of component marketing.
Read Less
Add this copy of Ingredient Branding: Making the Invisible Visible to cart. $6.67, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2010 by Springer.
Add this copy of Ingredient Branding: Making the Invisible Visible to cart. $6.68, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Springer.
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Add this copy of Ingredient Branding: Making the Invisible Visible to cart. $10.00, very good condition, Sold by JDH Lawton OK rated 5.0 out of 5 stars, ships from LAWTON, OK, UNITED STATES, published 2010 by Springer.
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Very good. No dust jacket. Ex-library. Sewn binding. Paper over boards. 393 p. Contains: Unspecified, Tables, black & white, Figures. Audience: General/trade. LCCN 2010926489 Type of material Book Personal name Kotler, Philip. Main title Ingredient branding: making the invisible visible / Philip Kotler, Waldemar Pfoertsch. Published/Created Heildelberg [Germany]; New York: Springer, c2010. Description xx, 393 p. : ill., maps; 24 cm. ISBN 9783642042133 (hbk. ) 3642042139 (hbk. ) Publisher/Distributor no. 12755592 LC classification HF5415.1255. K68 2010 Related names Pfoertsch, Waldemar. Contents Branding ingredients. What is ingredient branding? ; A new brand strategy? ; What can you expect from this book? --Basics of ingredient branding. Theoretical basis for ingredient branding; Principles of inbranding; Requirements for inbranding; Benefits and risks--Intel inside-the ingredient branding success story--Implementation of inbranding within a company. Significance of the brand concept; Brand conception with ingredient branding; Strategy options; Communication policy--Success stories of ingredient branding. Automotive components; Branding of fibers in the textile industry; Glass as an essential component; Food industry example--Detailed examples of successful ingredient brands. Teflon: basics of ingredient branding; Dolby: leading an industry with innovation; Tetra Pak: a machine builder becomes a household name; Bitrex: implementing the network approach; Shimano: implicit ingredient branding--Makrolon: the high-tech material; DLP: pampering the customer; Schott Ceran: differentiating with success; Microban: convincing and measuring--Managing ingredient brands and measuring the performance of inbrands. Managing branding ingredients; Principles of brand evaluation--Perspectives of successful inbranding. Subjects Branding (Marketing) Branding (Marketing)--Case studies. Brand name products. Brand name products--Case studies. Markenpolitik Produktimage Notes Includes bibliographical references (p. [345]-354) and indexes. Dewey class no. 658.827 Other class no. 650 National bib no. GBA989454 09, N38, 0755 National bib agency no. 015367037 996515216 Other system no. (OCoLC)ocn645694376
Add this copy of Ingredient Branding: Making the Invisible Visible to cart. $24.57, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2010 by Springer.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Ingredient Branding: Making the Invisible Visible to cart. $26.25, very good condition, Sold by Patty Klein, Hilltop Book Shop rated 5.0 out of 5 stars, ships from Marshfield, WI, UNITED STATES, published 2010 by Springer.
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Very Good. Hardcover in very good condition. Light edge wear to covers. Binding is secure. Clean pages free of writing, marks or tears. Buy with confidence! 100% satisfaction guaranteed.
Add this copy of Ingredient Branding: Making the Invisible Visible to cart. $61.05, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2014 by Springer.
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Fine. Sewn binding. Cloth over boards. 393 p. Contains: Unspecified, Tables, black & white, Figures. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
