The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI s pioneering work on developing a market orientation has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications. This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm s ...
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The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI s pioneering work on developing a market orientation has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications. This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm s customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)
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Add this copy of Developing a Market Orientation to cart. $9.17, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1999 by Sage Publications, Inc.
Add this copy of Developing a Market Orientation to cart. $21.10, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1999 by Sage Publications, Inc.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780761916932.
Add this copy of Developing a Market Orientation to cart. $55.78, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by SAGE Publications, Inc.
