Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what s next. The contributing authors are top-notch scholars from leading business schools including Harvard, MIT, and Wharton.
Read More
Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what s next. The contributing authors are top-notch scholars from leading business schools including Harvard, MIT, and Wharton.
Read Less
Add this copy of Using Market Knowledge (1-Off Series) to cart. $92.16, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by SAGE Publications, Inc.
