Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring ...
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Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon core marketing concepts and make assignment management and outcomes-based reporting easy.
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Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $2.84, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2015 by McGraw-Hill Education.
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Good. Front cover may be worn & scratched. Markings on outside bottom of book, bar-code label on front cover and stamp on title page. Former university library textbook.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2015 by McGraw-Hill Education.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Consumer Behavior to cart. $5.25, good condition, Sold by Collegebooksdirect rated 5.0 out of 5 stars, ships from Greenville, TX, UNITED STATES, published 2015 by McGraw-Hill Education.
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Very Good. Text may contain some highlighting. Order shipped same day if if rec'd by 1PM CST, otherwise ships the next business day. Great Customer Service.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $10.93, good condition, Sold by Walker Bookstore rated 5.0 out of 5 stars, ships from Tempe, AZ, UNITED STATES, published 2015 by McGraw-Hill Education.
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Good. WE HAVE NUMEROUS COPIES. HARDCOVER. PLEASE NOTE THAT CD-ROM components, access cards/codes, digital license, and other supplemental materials are NOT guaranteed to be included for used items. If their inclusion is essential, please inquire before purchasing to determine whether they are included. Light to moderate wear to cover/edges/corners. School markings and writing on/inside covers. Minimal markings/highlighting on/inside book, none of which detracts from content. Binding and cover solidly connected.
