Basic Marketing Research with Excel

A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The ISBN above is just for the standalone book, if you want the book/IBM??? SPSS??? 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 ... Read More

A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The ISBN above is just for the standalone book, if you want the book/IBM??? SPSS??? 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM??? SPSS??? 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM??? SPSS??? 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel . Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $89.99 Title: Basic Marketing Research Using Microsoft Excel Data Analysis by Alvin C. Burns; Ronald F. Bush Publisher: Pearson Education (US) Print ISBN: 9780135078228, 0135078229 eText ISBN: 9780133468977 Edition: 2011 3rd edition Format: EPUB eBook	$89.99 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ

• • eBook Details

  	This is a digital edition of this title. Rent eBook 120 Day Rental: $43.96 (Expires Aug 26, 2024) Title: Basic Marketing Research With Excel (Pearson+) by Alvin Burns; Ronald Bush Publisher: Pearson+ Print ISBN: 9780135078228, 0135078229 eText ISBN: 9780137558704 Edition: 2011 3rd edition Format: PDF eBook	$43.96 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ