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Pearson Etext Marketing Research -- Access Card

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Pearson Etext Marketing Research -- Access Card - Burns, Alvin, and Veeck, Ann
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For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the ...

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Pearson Etext Marketing Research -- Access Card 2019, Pearson

ISBN-13: 9780135636534

9th edition

Hardcover