Selling the Dream
Guy Kawasaki
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What Customers Want: Using...
Anthony Ulwick
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The Product Manager's Desk...
Steven Haines
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Brand Thinking and Other...
Debbie Millman,
Rob Walker (Foreword by)
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The IoT Product Manager: A...
Padmaraj Nidagundi
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From Concept to Consumer: How...
Phil Baker
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Strategic Brand Management
Richard Rosenbaum-Elliott,
Larry Percy
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Seeing the How: Transforming...
Allen P Adamson
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Managing the Design Factory
Donald Reinertsen
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The Employer Brand: Bringing...
Simon Barrow,
Richard Mosley
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The Birth of a Brand
Brian Smith
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Rules for Revolutionaries:...
Guy Kawasaki,
Michele Moreno
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Authenticity: What Consumers...
James H Gilmore,
B Joseph Pine II
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Defending Your Brand: How...
T. Calkins
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The Influential Product...
Ken Sandy
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Enduring Passion: The Story...
Leslie Butterfield
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Product Leadership: Pathways...
Robert G Cooper
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Friction: Passion Brands in...
Jeff Rosenblum,
Jordan Berg
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The Essential Persona...
Tamara Adlin,
John Pruitt
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Rules for Revolutionaries:...
Guy Kawasaki,
Michele Moreno
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Craved: The Secret Sauce to...
Keli Hammond
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The Activation Imperative:...
William Rosen,
Laurence Minsky
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The Power of Why: Breaking...
C Richard Weylman, CSP
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Product Lifecycle Management:...
Michael Grieves
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