In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience ...
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In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right--and wrong.
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Add this copy of Brandsimple: How the Best Brands Keep It Simple and to cart. $1.44, good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2007 by Palgrave MacMillan.
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Good. No Dust Jacket. All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Add this copy of Brandsimple: How the Best Brands Keep It Simple and to cart. $2.16, good condition, Sold by Blue Vase Books rated 5.0 out of 5 stars, ships from Interlochen, MI, UNITED STATES, published 2007 by Palgrave MacMillan.
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The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Add this copy of Brandsimple: How the Best Brands Keep It Simple and to cart. $2.27, fair condition, Sold by Gulf Coast Books rated 4.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2006 by Palgrave Macmillan.
Add this copy of Brandsimple: How the Best Brands Keep It Simple and to cart. $2.40, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2006 by Palgrave MacMillan.
Add this copy of Brandsimple: How the Best Brands Keep It Simple and to cart. $2.53, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2007 by Palgrave MacMillan.
Add this copy of Brandsimple: How the Best Brands Keep It Simple and to cart. $3.74, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2007 by St. Martin's Griffin.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Brandsimple: How the Best Brands Keep It Simple and to cart. $4.87, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2007 by St. Martin's Griffin.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Brandsimple: How the Best Brands Keep It Simple and to cart. $4.96, very good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2007 by St. Martin's Griffin.
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Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark-NICE Very Good-Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark-NICE PAPERBACK Standard-sized.
Add this copy of Brandsimple: How the Best Brands Keep It Simple and to cart. $4.98, good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2007 by St. Martin's Griffin.
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Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD PAPERBACK Standard-sized.
Add this copy of Brandsimple: How the Best Brands Keep It Simple and to cart. $5.00, fair condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2007 by St. Martin's Griffin.
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Fair. This is a significantly damaged book. It should be considered a reading copy only. Please order this book only if you are interested in the content and not the condition. May be ex-library. Acceptable-This is a significantly damaged book. It should be considered a reading copy only. Please order this book only if you are interested in the content and not the condition. May be ex-library. PAPERBACK Standard-sized.
Probably one of the best contemporary nontechnical works about branding, brand development and brand marks. The author has very broad relevant experience and writes in an easy, very accessible style with a minimum of jargon. Highly recommended to anyone with even a passing interest in the subject; an easy, interesting read!
