In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience ...
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In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right--and wrong.
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Add this copy of Brandsimple: How the Best Brands Keep It Simple and to cart. $1.96, very good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2007 by St. Martin's Griffin.
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Seller's Description:
Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark-NICE Very Good-Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark-NICE PAPERBACK Standard-sized.
Add this copy of Brandsimple: How the Best Brands Keep It Simple and to cart. $1.98, good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2007 by St. Martin's Griffin.
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Seller's Description:
Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD PAPERBACK Standard-sized.
Add this copy of Brandsimple: How the Best Brands Keep It Simple and to cart. $2.00, fair condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2007 by St. Martin's Griffin.
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Seller's Description:
Fair. This is a significantly damaged book. It should be considered a reading copy only. Please order this book only if you are interested in the content and not the condition. May be ex-library. Acceptable-This is a significantly damaged book. It should be considered a reading copy only. Please order this book only if you are interested in the content and not the condition. May be ex-library. PAPERBACK Standard-sized.
Add this copy of Brandsimple: How the Best Brands Keep It Simple and to cart. $2.25, fair condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2006 by Palgrave Macmillan.
Add this copy of Brandsimple: How the Best Brands Keep It Simple and to cart. $2.40, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2006 by Palgrave MacMillan.
Add this copy of Brandsimple: How the Best Brands Keep It Simple and to cart. $2.40, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2006 by Palgrave MacMillan.
Add this copy of Brandsimple: How the Best Brands Keep It Simple and to cart. $2.42, good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2006 by Palgrave Macmillan.
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Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD Standard-sized.
Add this copy of Brandsimple: How the Best Brands Keep It Simple and to cart. $2.98, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2007 by Palgrave MacMillan.
Add this copy of Brandsimple: How the Best Brands Keep It Simple and to cart. $2.98, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2007 by Palgrave MacMillan.
Add this copy of Brandsimple: How the Best Brands Keep It Simple and to cart. $3.00, good condition, Sold by Reliant Bookstore rated 1.0 out of 5 stars, ships from El Dorado, KS, UNITED STATES, published 2007 by St. Martin's Griffin.
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This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.
Probably one of the best contemporary nontechnical works about branding, brand development and brand marks. The author has very broad relevant experience and writes in an easy, very accessible style with a minimum of jargon. Highly recommended to anyone with even a passing interest in the subject; an easy, interesting read!
