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Naked Consumer: How Our...
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Buyology: Truth and Lies...
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Validating Product Ideas:...
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The Wisdom of Crowds
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Strategic Marketing...
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Designing for Behavior Change...
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Leadership by Design: The...
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The Consuming Instinct: What...
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Customer Centricity: Focus on...
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Stuffocation: Living More...
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Strategic Writing for UX:...
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The Mind Is Flat: The...
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The Upside of Irrationality:...
Dr. Dan Ariely
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Behavioral Economics: The...
Philip Corr,
Anke Plagnol
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Narrative Economics: How...
Robert J Shiller
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Be Your Customer's Hero: Real...
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The Seven Pillars of Customer...
Wayne McCulloch
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Black is the New Green:...
Leonard Burnett,
Andrea Hoffman
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Branding Is Sex: Get Your...
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The Mind of the Market: How...
Michael Shermer
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Brand-Driven Innovation:...
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The Theory of Buyer Behavior
John a Howard
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