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Think like a Brand, Not a...
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The Brand Flip: Why customers...
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Strategic Marketing...
Alexander Chernev
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The Curse of Bigness:...
Tim Wu
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Go Big or Go Home: 5 Ways to...
Diana Kander,
Tucker Trotter
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The Attention Merchants: The...
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The Seven Pillars of Customer...
Wayne McCulloch
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Outcomes Over Output: Why...
Joshua Seiden
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The Culting of Brands: Turn...
Douglas Atkin
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Color Psychology: Profit From...
Richard G Lewis
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Happy Money: The Science of...
Elizabeth Dunn,
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The Jobs to Be Done Playbook:...
Jim Kalbach,
Michael Schrage (Foreword by)
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Generation M: Young Muslims...
Shelina Janmohamed
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How to Build a Billion Dollar...
George Berkowski
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Strategic Writing for UX:...
Torrey Podmajersky
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Predictive Analytics: The...
Eric Siegel
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Nostalgia Marketing:...
Marco Pichierri
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The Illusion of Choice: 16 1...
Richard Shotton
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Anatomy of a Trend
Henrik Vejlgaard
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Economics for Beginners &...
Rigters
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Actionable Gamification:...
Yu-Kai Chou
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The $12 Million Stuffed Shark...
Ms. Don Thompson
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The Product-Led Playbook: How...
Wes Bush
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