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Professor Pamela Walker Laird
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Rethinking the Sales Force:...
John Devincentis,
Neil Rackham
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Hoodwinked: How Marketers Use...
Mara Einstein, PhD,
Professor Douglas Rushkoff, P (Foreword by)
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Cutlip & Center's Effective...
Glen M Broom
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Eating the Big Fish: How...
Adam Morgan
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Marketing Strategy: A...
Orville C Walker
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Advertising, Promotion, and...
J. Craig Andrews,
Terence Shimp
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Podcasting for Dummies
Tee Morris,
Chuck Tomasi
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Advertising by Design:...
Robin Landa
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Strategic Advertising...
Larry Percy,
Richard Rosenbaum-Elliott
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Rethinking Prestige Branding:...
Wolfgang Schaefer,
JP Kuehlwein
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Brand Relevance: Making...
David A Aaker
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Advertising Creative:...
Tom Altstiel,
Jean M Grow
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Public Relations Theory:...
Brigitta R Brunner (Editor)
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Sonic Branding: An Essential...
D Jackson
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Introduction To Financial...
Charles T Horngren, PH.D., MBA
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Integrated Advertising,...
Kenneth Clow,
Donald Baack
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Mastering the Complex Sale:...
Jeff Thull
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M: Advertising
William Arens,
Michael Weigold
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A technique for producing...
James Webb Young
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Marketing Research
Burns
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Compensating the Sales Force:...
David J Cichelli
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Conversation Marketing: How...
Kevin Lund,
Joe Pulizzi (Foreword by)
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The Media Handbook: A...
Helen Katz
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