Brand Thinking and Other...
Debbie Millman,
Rob Walker (Foreword by)
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Why They Buy: American...
Robert B Settle,
Pamela L Alreck
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Brand Failures: The Truth...
Matt Haig
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Competitive Positioning: Best...
Richard D Czerniawski,
Michael W Maloney
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Brand Hijack: Marketing...
Alex Wipperfurth
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The Neuro-Consumer: Adapting...
Anne-Sophie Bayle-Tourtoulou,
Michel Badoc
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The Post-Truth Business: How...
Sean Pillot de Chenecey
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The Hidden Power of...
Robert Heath
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Building Brand Trust:...
Josh McQueen
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Building Brands & Believers:...
Kent Wertime
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Measuring the Effectiveness...
Arch G Woodside
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Co-branding: The Science of...
T. Blackett,
R. Boad
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Beating Low Cost Competition:...
Adrian Ryans
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Marketing Without Advertising...
Emilio Morales,
Joseph Scarpaci
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Marketing Straight to the...
Barry W Feig, MD
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The Persuasion Industries:...
Steven McKevitt
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Brands in the Balance:...
Kevin Drawbaugh
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Beyond Branding: How the New...
Nicholas Ind (Editor)
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Handbook of Brand...
Deborah J Macinnis,
C Whan Park
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Brand Choice: Revealing...
Randolph J Trappey,
A Woodside
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Branded
Gareth Williams
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Encyclopedia of Consumer...
Gale Group
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Economics of the Brand: A...
Trevor Watkins
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How Americans Can Buy...
Roger Simmermaker
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