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Understanding Hope and Its Implications for Consumer Behavior: I Hope, Therefore I Consume

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Understanding Hope and Its Implications for Consumer Behavior: I Hope, Therefore I Consume - Macinnis, Deborah J, and Chun, Hae Eun
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Understanding Hope and its Implications for Consumer Behavior sheds light on the relevance and importance of hope to consumer behavior. The authors explore the conceptual meaning of hope and a definition of hope and the constituent elements that underlie it is articulated.

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Understanding Hope and Its Implications for Consumer Behavior: I Hope, Therefore I Consume 2007, Now Publishers, Norwell, MA

ISBN-13: 9781601980366

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