Marketing Theory: A Student Text is a collection of original contributions on the subject of marketing theory from area specialists. It provides a number of concise, authoritative and clear summaries of aspects of marketing theory, which form the foundations on which the discipline and practice of marketing is based. Marketing Theory: A Student Text begins with an exposition and justification of the proposition that marketing is a universal discipline. Michael Saren addresses the key issue with which the book as a whole is ...
Read More
Marketing Theory: A Student Text is a collection of original contributions on the subject of marketing theory from area specialists. It provides a number of concise, authoritative and clear summaries of aspects of marketing theory, which form the foundations on which the discipline and practice of marketing is based. Marketing Theory: A Student Text begins with an exposition and justification of the proposition that marketing is a universal discipline. Michael Saren addresses the key issue with which the book as a whole is concerned - the need for theory in marketing. Brian Jones contribution Historical Research in Marketing completes the general overview attempted in the two preceding chapters. As the author explains, an historical perspective involves the description, analysis or explanation of events through time. The remaining chapters fall into two categories - those which review the contributions of other disciplines to marketing and those which represent original theoretical constructs from the marketing discipline itself. The Editors view is that marketing is a synthetic discipline in the sense that it draws together and integrates ideas and concepts from other long-established and recognised social sciences such as economics, psychology and sociology but differs from them in its holistic approach to understanding the nature and satisfaction of human needs. As a result of this synthesis and integration marketing has developed distinctive theories and practices of its own in areas such as consumer behaviour, segmentation, targeting and positioning, the concept of the marketing mix, etc.
Read Less
Add this copy of Marketing Theory: a Student Text to cart. $19.45, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Business Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 9781861525932.
Add this copy of Marketing Theory: a Student Text to cart. $22.98, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Business Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9781861525932.
Add this copy of Marketing Theory: a Student Text to cart. $37.61, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by Cengage Learning EMEA.
Add this copy of Marketing Theory: A Student Text to cart. $80.64, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2010 by Cengage Learning.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 320 p. Student Text. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Marketing Theory: A Student Text to cart. $94.82, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2010 by Cengage Learning.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 320 p. Student Text. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
