What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Is this the right time to drink a Coke? Our brand choices say a great deal about us as individuals. This illustrated book takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them. Through a series of snapshots of the products or advertisements of key companies such as Coca Cola, Levis and McDonalds, this work focuses on the links between brand and consumer behaviour, decoding ...
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What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Is this the right time to drink a Coke? Our brand choices say a great deal about us as individuals. This illustrated book takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them. Through a series of snapshots of the products or advertisements of key companies such as Coca Cola, Levis and McDonalds, this work focuses on the links between brand and consumer behaviour, decoding hidden messages and analyzing marketing strategies. Brands are grouped by their key characteristics: some promising authenticity and reliability, others offering technological empowerment or a luxurious lifestyle. Brands and their meanings - formed as much by consumers as they are by product designers or marketing directors - are also shown in a global context, forming a common language which is subtly adapted to suit local tastes and aspirations.
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Add this copy of Branded to cart. $6.25, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2000 by Victoria & Albert Museum.
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Seller's Description:
Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Branded? to cart. $19.45, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by V & A Publications.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9781851773251.
Add this copy of Branded? : Products and Their Personalities to cart. $19.45, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by V & A Publications.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9781851773251.
Add this copy of Branded to cart. $31.02, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2000 by Victoria & Albert Museum.
