Robert F. Kennedy challenged us to "dream of things that never were and say, Why not? "Why Not?" is a primer for fresh business thinking, for problem solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? No. Authors Barry Nalebuff and Ian Ayres have spent their careers asking questions, solving problems, and bringing fresh ideas to market-from insurance that protects against a decline in your home's value to Honest Tea, bottled iced tea that actually tastes ...
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Robert F. Kennedy challenged us to "dream of things that never were and say, Why not? "Why Not?" is a primer for fresh business thinking, for problem solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? No. Authors Barry Nalebuff and Ian Ayres have spent their careers asking questions, solving problems, and bringing fresh ideas to market-from insurance that protects against a decline in your home's value to Honest Tea, bottled iced tea that actually tastes like tea. Illustrated with examples from every aspect of life, this book offers simple techniques for generating ingenious solutions to existing problems, and for applying existing solutions to new problems.In the spirit of Edward de Bono's "Lateral Thinking", "Why Not?" will help you take the things we all see, every day, and think about them in a new way. Why not have telemarketers pay you for your time when they call? Why not sell a mortgage that automatically refinances when interest rates drop? Why not organize a "buycott" rather than a boycott? "Why Not?" will provoke you into finding new business opportunities using everyday ingenuity. Great ideas are waiting. Why not be the one to discover them?
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Add this copy of Why Not? How to Use Everyday Ingenuity to Solve to cart. $1.26, very good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2003 by Harvard Business Review Press.
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Add this copy of Why Not? : How to Use Everyday Ingenuity to Solve to cart. $3.28, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by Harvard Business Review Press.
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Add this copy of Why Not? How to Use Everyday Ingenuity to Solve to cart. $4.00, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by Harvard Business School Pr.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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