The value of GIS technology for the business and marketing industry has never been greater than it is today. "GIS Tutorial for Marketing" demonstrates the types of analysis that can broaden the impact and improve the efficiency of marketing efforts. Filled with scenario-based, hands-on exercises, this tutorial addresses targeted promotional campaign development, merchandise strategy planning, retail site selection, and more. No previous GIS experience is required - this book will give beginning students or professionals the ...
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The value of GIS technology for the business and marketing industry has never been greater than it is today. "GIS Tutorial for Marketing" demonstrates the types of analysis that can broaden the impact and improve the efficiency of marketing efforts. Filled with scenario-based, hands-on exercises, this tutorial addresses targeted promotional campaign development, merchandise strategy planning, retail site selection, and more. No previous GIS experience is required - this book will give beginning students or professionals the knowledge and experience required to gain a distinctive edge in planning marketing strategies and solving marketing problems. "GIS Tutorial for Marketing" includes a DVD that contains a 180-day trial version of ArcGIS 9.2 and a data CD with tutorial datasets and samples of ESRI Business Analyst and Tapestry data.
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Add this copy of Gis Tutorial for Marketing (Gis Tutorials) to cart. $7.59, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2007 by Esri Press.
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Add this copy of Gis Tutorial for Marketing (Gis Tutorials) to cart. $48.76, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by Esri Press.
Add this copy of Gis Tutorial for Marketing (Gis Tutorials) to cart. $120.24, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2007 by Esri Press.
