We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it's good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains twenty interviews with the world's leading designers and ...
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We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it's good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains twenty interviews with the world's leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.
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Add this copy of Brand Thinking and Other Noble Pursuits to cart. $22.99, very good condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2011 by Allworth.
Add this copy of Brand Thinking and Other Noble Pursuits to cart. $28.95, like new condition, Sold by BookScene rated 5.0 out of 5 stars, ships from Hull, MA, UNITED STATES, published 2011 by Allworth.
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Seller's Description:
Very Fine in Very Fine jacket. 8vo 7.75-9.75'' tall. Hardcover. Book Condition: Very Fine. Jacket Condition: Very Fine. Allworth, New York, NY 2011. Signed by Author on Title page. First Edition. 1st Printing. 256 pages. Nice Firm Clean copy! Size: 8vo 7.75-9.75'' tall. Signed Business: Marketing/Sales Business: Auxiliary Skills 0428.
Add this copy of Brand Thinking and Other Noble Pursuits to cart. $50.11, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2011 by Allworth.
Add this copy of Brand Thinking and Other Noble Pursuits to cart. $117.19, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2011 by Allworth Press.
