Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text *leads readers through core marketing concepts and how to think critically about the competitive ...
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Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text *leads readers through core marketing concepts and how to think critically about the competitive marketplace-even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method *provides a step-by-step roadmap for planning social media marketing strategy *emphasizes the need to apply solid marketing principles to social media *explores how to integrate social media throughout an entire organization *gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.
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Add this copy of Social Media Strategy: Marketing and Advertising in the to cart. $39.73, very good condition, Sold by Madison Booksellers rated 5.0 out of 5 stars, ships from HAGERSTOWN, MD, UNITED STATES, published 2015 by Rowman & Littlefield Publishers.
Add this copy of Social Media Strategy: Marketing and Advertising in the to cart. $39.73, good condition, Sold by Madison Booksellers rated 5.0 out of 5 stars, ships from HAGERSTOWN, MD, UNITED STATES, published 2015 by Rowman & Littlefield Publishers.
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Ships same day or next. Good condition with minor shelf wear. Unread copy. Never opened and text is like-new. Expedited shipping available at checkout for domestic orders.
Add this copy of Social Media Strategy: Marketing and Advertising in the to cart. $39.73, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2015 by Rowman & Littlefield Publishers.
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