Skip to main content alibris logo

Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

by ,

Write The First Customer Review
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape - Quesenberry, Keith A, and Coolsen, Michael K
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.

loading
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape 2023, Rowman & Littlefield Publishers, Lanham

ISBN-13: 9781538176382

Trade paperback

Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape 2023, Rowman & Littlefield Publishers, Lanham

ISBN-13: 9781538176375

Hardcover