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Social Media Strategy: Marketing and Advertising in the Consumer Revolution

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Social Media Strategy: Marketing and Advertising in the Consumer Revolution - Quesenberry, Keith A
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A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to building brand benefit through social clout is grounded in a refreshing mix of academic research, theory, industry statistics, and real-world examples. No hype, just solid social media strategy.

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Social Media Strategy: Marketing and Advertising in the Consumer Revolution 2015, Rowman & Littlefield Publishers

ISBN-13: 9781442251533

Trade paperback

Social Media Strategy: Marketing and Advertising in the Consumer Revolution 2015, Rowman & Littlefield Publishers

ISBN-13: 9781442251526

Hardcover