Paco Underhill's "delightful and engrossing" ("Newsday") look at consumer culture is now available on CD! Is there a method to our madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. WHY WE BUY is based on hard data gleaned from thousands of hours of field research-in shopping malls, department stores, and ...
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Paco Underhill's "delightful and engrossing" ("Newsday") look at consumer culture is now available on CD! Is there a method to our madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. WHY WE BUY is based on hard data gleaned from thousands of hours of field research-in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control. Based on thousands of hours of field research, Paco Underhill's look at consumer culture is now available on CD.
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Add this copy of Why We Buy: the Science of Shopping (Audio Cd) to cart. $19.99, good condition, Sold by Meadeco Media rated 5.0 out of 5 stars, ships from VINE GROVE, KY, UNITED STATES, published 2000 by Books on Tape.
Add this copy of Why We Buy: the Science of Shopping to cart. $29.99, good condition, Sold by The Yard Sale Store rated 5.0 out of 5 stars, ships from Narrowsburg, NY, UNITED STATES, published 2000 by Books on Tape.
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Seller's Description:
Good. 7 Worthwhile and individually polished AUDIO CDs. Withdrawn from the library collection with some library sticker and marking. Enjoy this reliable audio CD performance.
