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Strategic Market Planning - Hamper, Robert J, and Baugh, L Sue
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This work contains guidelines for inventory of internal and external environments, plus instructions on how to apply data to create a marketing plan.

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Strategic Market Planning 1990, McGraw-Hill Companies, London

ISBN-13: 9780844232164

Trade paperback

Strategic Market Planning 1990, McGraw-Hill Companies, Lincolnwood, IL

ISBN-13: 9780844232157

Hardcover