Details are given of the insights and tools necessary to create successful marketing strategies that can be adapted for all media. The new edition covers all media, including space ads, catalogues, back end marketing, telemarketing, broadcast, TV shopping and interactive outlets.
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Details are given of the insights and tools necessary to create successful marketing strategies that can be adapted for all media. The new edition covers all media, including space ads, catalogues, back end marketing, telemarketing, broadcast, TV shopping and interactive outlets.
Read Less
Add this copy of Creative Strategy in Direct Marketing to cart. $4.01, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1991 by NTC Business Books.
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Seller's Description:
Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Creative Strategy in Direct Marketing to cart. $5.00, very good condition, Sold by Ken's Book Haven rated 5.0 out of 5 stars, ships from Coopersburg, PA, UNITED STATES, published 1990 by NTC Business Books.
Add this copy of Creative Strategy in Direct Marketing to cart. $28.65, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1991 by NTC BUSINESS BOOKS.
