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Business to Business Marketing - Hunter, Victor L, and Tietyen, David, and Hunter, Victor, Dr.
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Business-to-Business Marketing gives a highly readable, practical survey of the world of B2B marketing, including all the profitable strategic and smart measurement techniques. Excellent for both the classroom and boardroom.

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Business to Business Marketing 1997, McGraw-Hill, Lincolnwood, IL

ISBN-13: 9780844232300

Revised edition

Hardcover