In 1990, George Day coined the phrase "market driven" and revolutionized the way companies worldwide think about business. Instead of just the marketing or sales departments, Day reminds us, it's every employee in every company who needs to always consider the market. This pioneering volume--enhanced by examples, from Day's work with such world-renowned companies as General Motors, Marriott, Kodak, General Electric, H.J. Heinz, IKEA, Nestle, and 3M--is the essential guide to this proven strategic approach.
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In 1990, George Day coined the phrase "market driven" and revolutionized the way companies worldwide think about business. Instead of just the marketing or sales departments, Day reminds us, it's every employee in every company who needs to always consider the market. This pioneering volume--enhanced by examples, from Day's work with such world-renowned companies as General Motors, Marriott, Kodak, General Electric, H.J. Heinz, IKEA, Nestle, and 3M--is the essential guide to this proven strategic approach.
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Add this copy of Market Driven Strategy: Processes for Creating Value to cart. $2.19, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1990 by Free Press.
Add this copy of Market Driven Strategy: Processes for Creating Value to cart. $3.00, very good condition, Sold by Top Notch Books rated 4.0 out of 5 stars, ships from Tolar, TX, UNITED STATES, published 1990 by Free Press.
Add this copy of Market Driven Strategy: Processes for Creating Value to cart. $3.00, very good condition, Sold by Business History rated 1.0 out of 5 stars, ships from Erlanger, KY, UNITED STATES, published 1990 by Free Press.
Add this copy of Market Driven Strategy: Processes for Creating Value to cart. $3.93, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1990 by Free Press.
Add this copy of Market Driven Strategy: Processes for Creating Value to cart. $4.07, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1990 by Free Press.
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Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Market Driven Strategy: Processes for Creating Value to cart. $4.28, like new condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1990 by Free Press.
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Add this copy of Market Driven Strategy: Processes for Creating Value to cart. $5.98, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by Free Press.
Add this copy of Market Driven Strategy: Processes for Creating Value to cart. $5.99, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1999 by Free Press.
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Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Market Driven Strategy: Processes for Creating Value to cart. $8.74, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by Free Press.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
