In this text your students will receive a complete curriculum of marketing management tools and techniques. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, Essentials of Health Care Marketing covers market research, strategy, and the strategic marketing process. Each chapter is complete with objectives, study questions, and charts.
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In this text your students will receive a complete curriculum of marketing management tools and techniques. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, Essentials of Health Care Marketing covers market research, strategy, and the strategic marketing process. Each chapter is complete with objectives, study questions, and charts.
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Add this copy of Essentials of Health Care Marketing to cart. $2.19, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1996 by Jones & Bartlett Publishers.
Add this copy of Essentials of Health Care Marketing to cart. $28.79, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 1996 by Aspen Pub.
I just finished taking this class this semester and this book was informative and easy to understand. Chapter questions in the back of each chapter helped greatly and the charts and graphs are also very easy to understand. The author gives great examples of companies that used the various marketing strategies. If your a student and taking this class for the very first time you will not have trouble understanding any of the chapters. Easy read and informative.
